INTERVIEWS


The Pakistan textile and apparel industry, believed to be the fourth largest in the world, is looking at a loss of around $2 billion in the coming months. It is given to understand that due to the necessary social distancing norms,  malls will not be permitted to reopen until the pandemic is contained, hugely impacting the business of brands and retailers. Fibre2Fashion spoke to few of them to understand what kind of strategy they are devising to deal with the challenges as Covid-19 continues to take its toll.
Sales at walk-in stores started plummeting and people started to deliberately put their wedding events and celebrations on hold, all due to the COVID-19 pandemic. Fibre2Fashion spoke to few of the high fashion designers to understand the fallout of the pandemic.
Interview with the United States Fashion Industry Association
Day one of the ATSC (Apparel Textile Sourcing Canada) trade show I had the pleasure to watch and listen to the “Trade Wars and Sourcing” presentation put on Julia Hughes from the USFIA (the United States Fashion Industry Association).
I greatly appreciate Julia’s transparency and honesty about the industry in the U.S., her knowledge and insights about the future of the apparel business in America. How tariffs are affecting the industry and exploring opportunities for future growth.

The moto of the USFIA is “Fashion made possible by global trade” as they recognize the importance of global trade in fashion.
USFIA has three main objectives:
  1. Communication, stay on top of what’s happening in the industry
  2. Education, providing webinars, meetings, and seminars to educate their members
  3. Advocacy, supportive of USMCA (the United States Mexico Canada Free Trade Agreement) and they are against Tariffs.


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